Artifacts #
What this step produces.
Marketing Strategy #
The chosen plan for reaching target customers: audience, positioning, channels, pricing and messages, aimed at winning against competitors.
Go-to-Market Hypothesis #
A testable assumption about how, where and to whom the product will first be sold, to be confirmed or corrected with early results.
Positioning Statement #
A concise statement of who the product is for, what category it belongs to and why it is the better choice.
Techniques #
Techniques used in this step.
Benchmarking & AI Analytics #
Comparing the product with leaders and peers on chosen measures, with AI helping to process large volumes of data and spot gaps.
Ethical & Sustainable Marketing Canvas #
A canvas for checking that marketing promises are honest and the strategy respects people and the environment.
AI-Driven Measurement & Risk Canvas #
A canvas that sets what to measure and which risks to watch when using AI. It makes AI-based findings checkable and their limits visible.
Explained in this article: Ansoff Matrix · Brand Positioning & VIBE · Growth Hacking
