Artifacts #
What this step produces.
Competitive Landscape Map #
A visual map placing competitors by key dimensions, such as price and features, to show crowded areas and open space for the product.
Competitor Profiles #
Short fact sheets on each key competitor: offer, strengths, weaknesses, pricing and strategy. They allow side-by-side comparison.
Market Size Estimate #
An estimate of how many customers and how much revenue the market can offer, showing whether the opportunity is worth pursuing.
Competitive Intelligence Report #
A report that gathers verified findings about competitors from open sources and draws conclusions the team can act on.
Techniques #
Techniques used in this step.
Porter's Five Forces #
Assessing industry attractiveness through five forces: rivalry, new entrants, substitutes, and the power of buyers and suppliers.
Industry Mapping #
Drawing the industry's players, roles and relationships to see how value flows and where the product can fit.
Microenvironment Mapping #
Mapping the close surroundings of the business, such as customers, suppliers, partners and intermediaries, that directly shape its results.
Benchmarking & AI Analytics #
Comparing the product with leaders and peers on chosen measures, with AI helping to process large volumes of data and spot gaps.
OSINT Traceability #
Keeping a clear trail from each OSINT finding back to its public source, so every claim about competitors can be checked.
Critical Success Factors #
Identifying the few things that must go right for the product to win in its market, so effort focuses on them.
