Artifacts #
What this step produces.
Campaign Performance Data #
Measured results of marketing campaigns, such as reach, clicks, conversions and spend. It shows which activities work and where to adjust.
Content Assets #
The creative materials produced for marketing, such as texts, images, videos and landing pages. They are the content used to reach the audience.
Lead Pipeline #
A view of potential customers by stage, from first contact to qualified lead. It shows how well marketing feeds the sales process.
Techniques #
Techniques used in this step.
Explained in this article: Online and Social Media Marketing · Direct and Database Marketing · Personal Selling · Sales Promotion · Public Relations and Publicity · Events and Experiences Marketing · Content Asset Production · Marketing Operational Guardrails
