Topic Definitions #
Define Scope
Define Scope
Is the process of clearly defining and documenting the boundaries and tasks of a project to understand exactly what is included and excluded. This helps avoid misunderstandings among project stakeholders and ensures focus on achieving the set goals.
Scope Creep
Scope Creep
Refers to the unauthorized or uncontrolled expansion of a project’s scope after it has started. This can include new features, tasks, or requirements being added without proper approval or adjustments to the project plan. Scope creep can lead to budget overruns and delays.
Backlog
Backlog
— a prioritized list of tasks, features, or requirements that need to be completed during a project.
Product Backlog
— a list of all the features, functions, and tasks to be completed in a product development project, ordered by priority.
Iteration Backlog
— a subset of the product backlog, consisting of features and tasks that will be worked on during the current iteration or sprint.
Change Control Board
Change Control Board
— a group of individuals responsible for reviewing and approving changes to a project’s scope.
Define Scope
Is the process of clearly defining and documenting the boundaries and tasks of a project to understand exactly what is included and excluded. This helps avoid misunderstandings among project stakeholders and ensures focus on achieving the set goals.
Scope Creep
Refers to the unauthorized or uncontrolled expansion of a project’s scope after it has started. This can include new features, tasks, or requirements being added without proper approval or adjustments to the project plan. Scope creep can lead to budget overruns and delays.
Backlog
— a prioritized list of tasks, features, or requirements that need to be completed during a project.
Product Backlog
— a list of all the features, functions, and tasks to be completed in a product development project, ordered by priority.
Iteration Backlog
— a subset of the product backlog, consisting of features and tasks that will be worked on during the current iteration or sprint.
Change Control Board
— a group of individuals responsible for reviewing and approving changes to a project’s scope.
Structure of Modern Marketing Analysis
#
Modern marketing analysis within the Total Project Management Framework (TPmF) is not a standalone study, but a system of interconnected steps that progressively narrow the field of uncertainty —
from global trends and the macro environment to competitive strategy and growth tools.
Each step serves a specific purpose and forms the “input” for the next one.
The logic flows from:
Environment
Customer
Market
Strategy
Section 1. Macro Factors Analysis
Tools and methods:
-
PESTEL Analysis #
a basic framework for analyzing the external environment.
-
Scenario Trend Scan (STEEP/DESTEP) #
identification of long-term trends and early signals.
-
Cross-Impact Assessment #
evaluation of how factors interact (e.g., how technological progress affects legislation).
-
Sensitivity Mapping #
visualization of which scenarios are most risky or promising.
The results of this stage serve as the foundation for identifying market opportunities and risks in competitive analysis.
Section 2. Customers’ Needs & Unique Selling Proposition
Tools and methods:
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Segmentation & Personas #
identifying customer groups based on demographic, behavioral, and psychographic characteristics.
-
JTBD (Jobs To Be Done) #
analyzing the context in which the customer “hires” the product to accomplish a task.
-
Customer Journey Map (CJM) #
visualizing the customer’s path from need awareness to post-purchase experience.
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Value Proposition Canvas (VPC) → USP #
aligning customer pains and product value into a cohesive offering.
-
Vibe & Cultural Factors #
emotional codes, cultural markers, and references that shape the brand’s “atmosphere.”
Customer expectation data becomes the basis for building positioning and conducting competitive analysis.
