Choose and Approve Research Methods

Topic Definitions #

Define Scope

Define Scope Is the process of clearly defining and documenting the boundaries and tasks of a project to understand exactly what is included and excluded. This helps avoid misunderstandings among project stakeholders and ensures focus on achieving the set goals.

Scope Creep

Scope Creep Refers to the unauthorized or uncontrolled expansion of a project’s scope after it has started. This can include new features, tasks, or requirements being added without proper approval or adjustments to the project plan. Scope creep can lead to budget overruns and delays.

Backlog

Backlog — a prioritized list of tasks, features, or requirements that need to be completed during a project.

Product Backlog — a list of all the features, functions, and tasks to be completed in a product development project, ordered by priority.

Iteration Backlog — a subset of the product backlog, consisting of features and tasks that will be worked on during the current iteration or sprint.

Change Control Board

Change Control Board — a group of individuals responsible for reviewing and approving changes to a project’s scope.

Structure of Modern Marketing Analysis #

Modern marketing analysis within the Total Project Management Framework (TPmF) is not a standalone study, but a system of interconnected steps that progressively narrow the field of uncertainty —
from global trends and the macro environment to competitive strategy and growth tools.

Each step serves a specific purpose and forms the “input” for the next one.
The logic flows from:

Environment

Customer

Market

Strategy

Section 1. Macro Factors Analysis

Purpose:

Understand the environment in which the project will operate.
This stage identifies long-term trends and external forces that cannot be controlled but must be taken into account.

Key tasks:

Scan the political, economic, social, technological, environmental, and legal contexts (PESTEL).
Identify drivers and barriers that may reshape the market.
Model development scenarios and assess their sensitivity for the project.